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RESUMÉ—Experience

Current Experience


The Professional Development Program of The Research Foundation of SUNY: The main focus of PDP is to provide continuing education and training to professionals within public-sector organizations.
  • Helped educate and improve the performance of the public workforce in the U.S. by working with subject matter experts (SMEs) to develop online e-learning centers and training modules.
  • Teamed with the Center for Innovation in Career Development to create and implement www.TechValleyCareers.org. An information clearinghouse for students, parents and counselors to gain insight on educational opportunities for careers in New York’s Tech Valley region.
  • Developed The Center for Public Health Preparedness =(CPHP) and associated online training with the University at Albany’s School of Public Health (www.ualbanycphp.org)
  • Supervised architecture, design, targeting and coding of the Professional Development Program website (www.pdp.albany.edu).
  • Aided in developing a coaching and mentoring program to increase knowledge sharing among employees of the various PDP program groups.
  • Served as a member of the PDP Awards Committee to recognize outstanding performance by PDP employees.

 

Recent Experience


(February 1994—July 2000) The company I worked for during this period evolved through a series of mergers and acquisitions. Each evolution had a specific core business. Detailed below are the accomplishments I achieved for each.

eB2B Commerce, Inc.: An Internet business-to-business venture targeting the golf, sporting goods, and chain drug store vertical markets. Headquartered in New York City.

  • Designed the eB2B.com corporate identity.
  • Supervised redesign and site architecture of legacy EDIxchange product and new eB2B.marketplace as well as the corporate Website, vertical microsites and business collateral. The revised products were instrumental in signing on significant new customers in our targeted verticals.
  • Initiated a business forms audit and identified a print management firm to achieve design consistency among offices and significant printing cost savings for the company.
  • Recruited, trained, and guided the creative department staff.

Netlan Interactive: Core business included Internet and e-commerce solutions, intranets and corporate applications, digital infrastructure, and continuous education. Headquartered in New York City.
Interactive Communications International (ICI): Core business included Internet and e-commerce solutions, intranets & corporate applications, multimedia design, corporate branding, advertising, and direct marketing.
  • Designed the ICI corporate identity and collateral.
  • Designed the GUI and logo, and participated in strategic development of a successful e-Commerce initiative for MapInfo (MapXpress Superstore).
  • Collaborated with Disney Online to develop effective strategic in-store and direct marketing collateral to launch "Disney's Daily Blast" online service.
  • Developed and directed award-winning print advertising campaigns for Lowel Lights and ILINC.

SoftMail Direct: The company's primary focus was direct marketing for technology companies and software developers. SoftMail also offered package design, advertising, marketing consulting, and PR for our clients.
  • Designed the SoftMail Direct corporate identity.
  • Strategized and executed a direct mail piece for US Robotics' Palm Pilot. This mailing, which dropped soon after the initial launch of the product, received an incredible 24% response!
  • Designed and illustrated the logo and packaging for Papyrus's NASCAR Racing and Indy Racing. I was also responsible for creation of a successful advertising and direct mail campaign for these products. NASCAR Racing continues to be the most successful racing simulation game on the market.
  • Client List: ADAM, Altra, AOL, Arcland, Ashlar, AYCO, Books That Work, Claris, Day-Timers, Emblaze, GEO, Insignia Solutions, InstallShield, Knowledge Adventure, Merriam Webster, PacRim Labs, Palm Computing, Papyrus, SPC, StereoGraphics, Symantec, SyQuest Technologies, and Transparent Language.


Previous Experience


DMB&B Advertising
New York, NY
Art Director
  • Conceptualized and executed print and television advertising, packaging, and identity for various clients.
  • Won Best Demonstration Award from P&G for "Always with Wings" computer animation.
  • Was an integral member of the teams that successfully pitched and won the Hyundai Motors and Burger King accounts.
  • Assignments: Procter & Gamble (Always, Bounce, Crest), Norelco, Wiltshire StaySharp, M&M Mars, General Foods, and A&P. New business pitches: Burger King, Maxwell House, Hyundai.

 

Kosarin Design Group
Grey Advertising
New York, NY
Graphic Designer

  • Conceived and executed packaging and identity for various clients.
  • Assignments: Milton Bradley, Tyco, Kool-Aid.

 

Schnurr & Jackson
Troy, NY
Senior Art Director

  • Conceived and executed print and outdoor advertising, collateral, and identity for various clients.
  • Assignments: Comedy Central, General Electric, MVP Health Plan, ORDA (Gore and Whiteface Mountains), Mid Hudson Medical Center (St. Francis and Vassar Bros. Hospitals), The Eddy, CellularOne, Two Flags over Niagara and The Great Escape theme parks, Trustco Bank, First NH Bank, Cafe Hollywood, New York State Department of Economic Development.

 

Partners Meany
Albany, NY
Senior Art Director

  • Conceived and executed print, television, and outdoor advertising, package design, collateral, and identity for various clients.
  • Assignments: Chas. Freihoffer Baking Co., Sugarbush Resort, General Electric Silicones, National Savings Bank, Provident Savings Bank, Columbia Federal Savings Bank, Dragone Cheese, Albany All-America City Commission, Kamp View targeted advertising, Maynard O'Connor & Smith.

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